In an increasingly mobile world, the need for content on Smart Phones and tablet devices can’t be ignored. But how much should companies be investing to stay on the cutting edge? With mobile applications still in their infancy and the cost of app development seemingly unmanageable for most small companies, the search for reasonable alternatives begins.
Mygazines offers a great option for anyone from a freelance writer to a large publishing company looking to make their content mobile-ready, at a reasonable cost. The service has some impressive marketing functionality as well, with options for content sharing, social media integration, built in RSS feeds and video integration. The only catch is that the services requires a browser to launch; which takes most e-readers off the market.
Today, the need for app development may be dependent on a number of factors including; industry specific requirements, the types of content being displayed and the price customers are willing to pay to get what they want. For everyone else, there’s solutions like Mygazines to meet customer needs without breaking the bank.
Filed under: Mobile Marketing, New Developments, Product Management, Publishing | Tagged: blog, business, canada, communication, content, customer interaction, emarketing, market research, marketing communication, mass audience, Matt Belbeck, Matthew Belbeck, media, mobile, Mobile Marketing, new technology, Publishing, strategy, YouTube | Leave a comment »