It’s About “How” Not “What”

Today information can be found pretty much anywhere and more often than not it’s free.  Increasingly consumers are less concerned with what information they’re given and more about how it’s presented to them.  Wolframalpha is a perfect example of site that has revolutionized the way content gets displayed within a search engine.  It doesn’t just tell you where to find your answers – it gives you your answers.  In fact, in many cases it gives you more than you asked for (see image below).

As we consider new products and new ways to reach potential customers it’s important to consider how people want products delievered to them.  Sometimes a new product may be right in front of us in existing products, just asking to be shown in a different light.


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