Where Do You WANT to Be Five Years From Now

The Harvard Business Review published this article last week discussing a question we’ve all undoubtedly asked ourselves, “where will I be five years from now?”.

To me though, the more important question is “where do I want to be five years from now?”.   Whether you’re a student, an entrepreneur or the CEO of a fortune 500 company, your goals are only as good as the plan you put in place to achieve them. 

Over time circumstances will change and what you once believed would be you “five years from now” may not become your reality.  Where you are five years from now will depend on the path you take to get there and the critical decisions you make along the way.  As they say, you miss 100% of the shots you never take.  It’s easy to dream big, but it take guts to make it your mission to achieve them.


Setting a Precedent: Social Media Case Studies

Yesterday I discussed the difficulties associated with implementing a social media strategy without being able to attach a specific revenue figure to your efforts.  One of the biggest issues for many corporate decision makers is putting their support behind a project without a precedent.  It’s understandable that a marketing manager be skeptical of a campaign that they don’t feel is ‘tried, tested and true’.

Entrepreneur Todd Maffin recently launched a website intended to provide marketers with the social media precedents they’ve been looking for to help justify their online marketing activities.   CaseStudiesOnline.com is a database of over 300 social media case studies, searchable by numerous characteristics including, industry, demorgraphics and type of organization. The website is far from complete, but will continue to grow as more cases are added to the database.

The rapid growth of online marketing has made it difficult to track successful social media initiatives, particularly those that relate to a company’s specific scenario (demographic, industry, product type, etc…). Todd Maffin has completely altered this dynamic, providing a space that marketers can use to convince management that proposed online activities are worth the investment in resources. By finding cases that they can point to as proof of past success, marketers should have less difficulty justifying the long term benefits of engaging customers online. Now, it’s the job of marketers to set further precedents that build on these examples and continue to prove the long term viability of online customer engagement and social media marketing campaigns.