Where Do You Post-It?

If you’ve seen 3M’s latest efforts to sell Post-It Notes, you might be puzzled by what seems a non-traditional approach.  Post-It Notes’ current marketing campaign has targeted what was once a secondary customer group; the at home user.

In an increasingly paperless world Post-It Note usage in office environments will undoubtedly continue to decrease forcing 3M to proactively consider what other potential customers will contribute to revenue going forward.  While it may be some time before Post-It Notes are considered completely obsolete, the brand is smart to push for market growth in alternative customer segments.

Facing similar problems to the publishing industry, 3M is clearly attempting to make the most of it’s traditional business model while it searches for new revenue streams to fill the void that will one day exist in it’s office product line.  Innovative publishers must take a similar approach as they search for new opportunities in the digital space.

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2 Responses

  1. I find this so interesting!! I also find it a lost cause. Their marketing to use post-its around the house seems desperate. The use of post-its to lable your ingredients doesn’t make much sense, there are tools out there for that purpose that people have been using already.

    I guess we will see how long post-its last.

  2. I agree, but at least they are taking steps to consider what opportunities exist for post-it notes beyond their traditional use. Sometimes companies struggle to look beyond what has been to what could be.

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