Guy Kawasaki: Enchantment

In the video below, marketing guru Guy Kawasaki talks about his latest book “Enchantment:  The Art of Changing Hearts, Minds and Actions”. Guy discusses what he views as the pillars of enchantment; likability, trustworthiness and great cause.

It’s clear that while marketing contributes to the bottom line, it’s great products that are the cornerstone for any company’s success.  Marketing can optimize the success of a product offering, but without quality products it’s unrealistic to expect enchantment be achieved. What makes your products great?

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2 Responses

  1. While this may be true, I believe Apple has been built on great marketing more than it has been on great products.

    • Apple has a great marketing team, but without innovative, quality products (ipod, iphone, ipad, etc…), do you truly believe that something like the iPad 2 would release with the type of fanfare it has?

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