What Do Your Customers Want?

Henry Ford, founder of Ford Motor Company once said that if he had asked his customers what they wanted they’d have responded “more horses”.

Two years ago if Apple had asked me what I wanted, the answer would not have been the iPad, yet here I sit writing this blog on my iPad. Industry leaders don’t just ask customers what they want, they get close to their underlying needs and build solutions that fill them.

If we always listened to our customers we’d never come up with the innovative solutions that change industries and revolutionize the way we do things.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: