Socialnomics 2.0

Have a look at how many times this video has been viewed since it was posted on YouTube earlier this week and you’ll get a feel for what the social media revolution really means, and a sense of exactly what Eric Qualman is getting at with his message.   It’s clear social media is not a fad, but as it is put within the video, a “fundamental shift in the way we communicate”.  As communicators, marketers can no longer overlook this medium as a way to reach customers.

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