Let the Complaints Begin

The recent release of Apple’s newest innovation, the iPad, has taught me an important lesson. No matter how revolutionary or ground breaking a product, there will always be people waiting to complain about what’s wrong with it. At the end of the day, it’s human nature to complain and marketers need to accept that this is something that will never change.

Several iPad users have expressed discontent with the ease of connecting to the internet wirelessly (although this article will tell you that there’s more that’s wrong with it). Rather than take offense to negative comments, industry leading organizations make productive use of the feedback they receive, no matter how ridiculous the suggestions might seem. Almost without a doubt, we can expect the second generation iPad to have worked out any quirks associated with connecting wirelessly. Online channels only increase the space available for consumers to voice their concerns, which has given progressive companies an additional source for information for potential product improvements.

Companies that use consumer feedback to push what can be considered within the realm of possibility will always be better off in the long term. Nothing is ever perfect, but a company’s goal should always be to get as close to perfection as possible.

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