“Real” Social Networking

Seth Godin discusses his insights to social networking and the importance of building real, authentic relationships.

The benefit of social networking is not in the total number of people you can reach, but in the number of targeted customers you can connect to and share value with. As a business, what really matters is who you’re interacting with and how you’re able to show them what you have to offer.  As I’ve said in the past, it doesn’t matter how many people are introduced to the butcher if they’re all vegetarians.

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